A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release.
A Press Release is, nowadays, one of the main tools for external communication and knowing how to write one is a start for making a statement and promoting a brand. Companies use press releases to announce something – a product, a role, a feature, a service and even a conquest – and send it with just one goal to see it published.